1111 LUCK - Conversation starter

1111 LUCK - Conversation starter


Imagine a world where your fashion choices spark conversations that could change lives. 

Welcome to 1111 LUCK, where each piece of clothing is a bridge to understanding and empathy.

The Story Behind 1111 LUCK

Founder’s Journey

Polina Mikhailova, the visionary behind 1111 LUCK, was inspired to create this unique fashion brand after her own personal battles with mental health. 

Like many, Polina faced significant mental health challenges that profoundly impacted her life. Instead of allowing these struggles to define her, she sought a creative outlet that could also serve as a form of therapy and expression. 

Fashion became that outlet, offering her a way to channel her experiences into something tangible and impactful.

Through designing clothing, Polina found a way to articulate the often complex and misunderstood feelings associated with mental health disorders. Every design is aimed at raising awareness and fostering empathy for those facing similar struggles.

model showcase of 1111 luck brand

Mission and Values

The brand is built on the belief that storytelling and community support are essential in breaking down the stigma surrounding mental health.

By wearing 1111 LUCK products, individuals become part of a larger conversation, one that seeks to educate, inspire, and support.


Understanding the 11:11 Phenomenon

Exploring the Symbolism of 1111

The number 1111 holds a unique place in popular culture, often regarded with a sense of mystical allure. This phenomenon, commonly referred to as the "11:11 phenomenon," captures the attention of people worldwide who frequently notice the number 1111 in their daily lives—on clocks, license plates, receipts, and more. 

This seemingly random occurrence has led many to believe that 1111 is a sign of synchronicity, a meaningful coincidence that suggests the universe is trying to communicate with them.

In spiritual and new age circles, 1111 is often considered an "angel number" or a signal from the divine. It is thought to prompt spiritual awakening, remind individuals to pay attention to their thoughts and intentions, or indicate that one is on the right path in life.

1111 as a Symbol of Luck and Hope

For 1111 LUCK, the symbolism of 1111 extends beyond its mystical allure. The brand embraces this phenomenon as a beacon of hope and positivity.

The number 1111 becomes a symbol of unity and support, encouraging those who see it to reflect on their mental health and the mental health of those around them.


1111 LUCK Products - A Conversation Starter Collection

Overview of the Collection

Each 1111 LUCK T-shirt is thoughtfully designed to embody the core values of the brand, serving as a visual representation of various mental health conditions.

Anorexia Unisex T-Shirt

  • Design Inspiration: This T-shirt illustrates the concept of self-imposed confinement and mental "chains," symbolizing the restrictive nature of anorexia. The design features delicate chains and a cage motif, representing the internal struggle and the sense of being trapped by the disorder.
  • Conversation Starter: Wearing this T-shirt can spark discussions about how anorexia affects mental health and the arduous journey to overcome it. It highlights the importance of recognizing the signs of anorexia and providing support to those affected.
1111 luck ANOREXIA T-shirt

Anxiety Unisex T-Shirt

  • Design Inspiration: The Anxiety T-shirt depicts anxiety as an "ever-present sense of impending doom." The design incorporates a storm cloud hovering over a figure, symbolizing the constant, looming threat that individuals with anxiety often feel.
  • Conversation Starter: This design opens up a dialogue about the pervasive nature of anxiety and the challenges individuals face in managing their symptoms. It encourages empathy and understanding from those who may not be familiar with the condition.
1111 luck white anxiety t-shirt

Bipolar Unisex T-Shirt

  • Design Inspiration: Representing bipolar disorder's emotional rollercoaster, this T-shirt features a battery illustration with fluctuating energy levels. The design captures the highs and lows of bipolar disorder, symbolizing the dramatic shifts in mood and energy.
  • Conversation Starter: This T-shirt helps amplify understanding of the ups and downs of bipolar disorder. It provides a platform to discuss the complexities of living with bipolar disorder and the importance of support and treatment.
1111 luck bipolar black t-shirt

PTSD Unisex T-Shirt

  • Design Inspiration: Symbolizing the overwhelming fear associated with PTSD, this T-shirt features a shattered mind design, representing the impact of trauma on the psyche. The imagery highlights the importance of delving into the subconscious mind to heal.
  • Conversation Starter: By wearing this T-shirt, individuals can start conversations about breaking down the barriers of trauma and facing fears. It emphasizes the need for compassionate support and understanding for those dealing with PTSD.
1111 luck beige ptsd t-shirt

DR/DP Unisex T-Shirt

  • Design Inspiration: Expressing the duality of depersonalization and derealization, this T-shirt represents the hidden phenomenon of feeling detached from reality. The design features a split image, with one side depicting a distorted reality and the other a clear, grounded perspective.
  • Conversation Starter: This T-shirt serves as a conversation starter about navigating the surreal world of depersonalization and derealization and bridging the gap with reality. It helps raise awareness about these often misunderstood conditions.
1111 luck grey t-shirt

Simple But Not Simple Unisex T-Shirt

  • Design Inspiration: Embodying simplicity while conveying a deeper message, this T-shirt features a minimalist design with a profound statement about mental health struggles that may not be immediately visible.
  • Conversation Starter: This T-shirt encourages discussions about the hidden aspects of mental health struggles, emphasizing that just because someone appears fine on the outside doesn’t mean they aren’t battling internal challenges.
1111 luck basic logo t-shirt white

Making an Impact - Giving Back to the Community

Supporting Charitable Causes

One of the core principles of 1111 LUCK is giving back to the community. 

A portion of the brand's revenue is dedicated to supporting various charitable causes related to mental health.

Empowering Conversations through Fashion

Join the Movement

We invite you to explore our collection and become part of this impactful movement.

Every purchase supports mental health initiatives and helps spread awareness, bringing us one step closer to a more understanding and compassionate society.

Together, we can break the stigma around mental health disorders and spread positivity, one T-shirt at a time.

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