WE STRIVE TO INCREASE AWARENESS OF MENTAL HEALTH CHALLENGES THROUGH OUR BRAND.

11:11 L.U.C.K. IS DEDICATED TO RAISING AWARENESS ABOUT MENTAL HEALTH ISSUES. OUR MISSION IS TO UNITE PEOPLE AND PROVIDE SUPPORT ON THEIR MENTAL HEALTH JOURNEY. THE NUMBER 1111 IS A SPIRITUAL AWAKENING NUMBER THAT EQUALS 4, SYMBOLIZING WELL-BEING AND LUCK.

OUR MESSAGE IS ENCAPSULATED IN THE ACRONYM L.U.C.K: L FOR LOVE, U FOR UNITY, C FOR CARE, AND K FOR KINDNESS.

THEREFORE, 11:11 SERVES AS A REMINDER THAT IT'S TIME TO BE LOVING, KIND, AND CARING, AND TO REMEMBER THAT WE ARE ALL ONE. THERE IS NO PLACE FOR SHAME, PREJUDICE, OR CONFUSION AROUND THIS MATTER.

OUR PRIMARY GOAL IS TO ELIMINATE THE STIGMA SURROUNDING MENTAL HEALTH. WE EXPRESS THE COMPLEXITIES OF MENTAL HEALTH THROUGH AN ARTISTIC APPROACH.

A SIGNIFICANT PART OF OUR IDENTITY IS OUR COMMITMENT TO SUPPORTING MENTAL HEALTH AND COMMUNITIES. PERCENTAGE OF OUR REVENUE IS DEDICATED TO SUPPORTING CHARITABLE CAUSES.