Wear it proudly with 11:11 L.U.C.K.

Unlock a world of self-expression and mental health advocacy with our unique t-shirt designs. Each piece from 11:11 L.U.C.K. is more than just fashion; it's a story, a message, and a movement.

Embrace the journey towards inner peace and make a statement.


Founded in 2023 by Polina Mikhailova, 11:11 L.U.C.K. is a beacon of hope and transformation.

Inspired by Polina's personal journey through mental health challenges, our brand is dedicated to fostering empathy and raising awareness through fashion.

Each t-shirt is a canvas that tells a story of resilience and self-discovery, embodying Polina's vision of a more compassionate world. Join us in celebrating the power of self-expression and the transformative impact of understanding.

Our commitment to Mental Health

At 11:11 L.U.C.K., we believe in the power of conversation and the importance of mental health advocacy.

Our t-shirts are designed to symbolize various mental health conditions, sparking dialogue and promoting empathy. Each design serves as a reminder of the complexities of these experiences.

By wearing our apparel, you not only spread awareness but also support charitable causes dedicated to mental health.

Let's break the stigma and foster a community rooted in LOVE, UNITY, CARE, and KINDNESS.

  • No one should feel alone in their journey toward mental health. In a world where these issues touch one in four people, the fashion brand 11:11 L.U.C.K. stands out for its heartfelt mission to raise awareness about this challenge.

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  • Polina Mikhailova is on a mission to spread the message of understanding mental health conditions – through her fashion brand 11:11 L.U.C.K.

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