Stories

Polina Mikhailova Talks The Mission Behind Founding 11:11 L.U.C.K.

Polina Mikhailova Talks The Mission Behind Foun...

This week, our founder Polina Mikhailova was interviewed by SEELE Magazine, offering an intimate and insightful perspective on the story behind 11:11 L.U.C.K. and the vision shaping our collections. It...

Polina Mikhailova Talks The Mission Behind Foun...

This week, our founder Polina Mikhailova was interviewed by SEELE Magazine, offering an intimate and insightful perspective on the story behind 11:11 L.U.C.K. and the vision shaping our collections. It...

11:11 L.U.C.K. at MODES Porto Cervo

11:11 L.U.C.K. at MODES Porto Cervo

On July 25th, 11:11 L.U.C.K. was hosted by MODES Porto Cervo for an intimate summer event, an occasion to reconnect, reflect, and celebrate. Against the backdrop of the Sardinian coastline,...

11:11 L.U.C.K. at MODES Porto Cervo

On July 25th, 11:11 L.U.C.K. was hosted by MODES Porto Cervo for an intimate summer event, an occasion to reconnect, reflect, and celebrate. Against the backdrop of the Sardinian coastline,...

11:11 L.U.C.K. Simple but not Simple Collection

Simple but Not Simple: Embracing the In-Between...

Simplicity often masks complexity. Our Simple but Not Simple Collection delves into this paradox, presenting T-shirts in Muted Mauve, White, and Sand that embody the subtle intricacies of mental well-being....

Simple but Not Simple: Embracing the In-Between...

Simplicity often masks complexity. Our Simple but Not Simple Collection delves into this paradox, presenting T-shirts in Muted Mauve, White, and Sand that embody the subtle intricacies of mental well-being....

11:11 L.U.C.K. pop-up in Milan

Milan, 18.06.2025 — A Night to Remember

On June 18, we opened the doors to a special moment in our brand’s journey: the official presentation of our newest drops in the heart of Milan. Surrounded by friends,...

Milan, 18.06.2025 — A Night to Remember

On June 18, we opened the doors to a special moment in our brand’s journey: the official presentation of our newest drops in the heart of Milan. Surrounded by friends,...

11:11 L.U.C.K. Disorders Collection

Disorders Collection: New Voices, Same Vision –...

Mental well-being is not a fixed state; it's a spectrum of experiences, emotions, and stories. Our Disorders Collection expands upon our original series, introducing fresh perspectives through designs centered around...

Disorders Collection: New Voices, Same Vision –...

Mental well-being is not a fixed state; it's a spectrum of experiences, emotions, and stories. Our Disorders Collection expands upon our original series, introducing fresh perspectives through designs centered around...

11:11 L.U.C.K. joined the EANS Foundation

11:11 L.U.C.K. joined the EANS Foundation

11:11 L.U.C.K. proudly took part in the EANS Foundation Gala Silent Auction, contributing our Disorders T-Shirts to support a meaningful cause. The EANS Foundation is dedicated to advancing neurosurgical research,...

11:11 L.U.C.K. joined the EANS Foundation

11:11 L.U.C.K. proudly took part in the EANS Foundation Gala Silent Auction, contributing our Disorders T-Shirts to support a meaningful cause. The EANS Foundation is dedicated to advancing neurosurgical research,...