A New Chapter Begins: Something Special is Coming

A New Chapter Begins: Something Special is Coming

We’ve probably already met, but it’s nice to see our planetmates again. 

We’re 11.11 L.U.C.K and we’re here to represent fashion with a mission.
Our clothing is designed for all those who believe in the power of love, unity, care, and kindness. Inspired by those four simple words, we’re building a safe space for our people.

Big things are
coming and we want to share our nice feelings with you: we’ve been working behind the scenes to bring you something truly exciting, and we’re inviting you to be a part of it.


Finally, you can discover our new website, a safe space where every click is a step toward empowerment, connection, and self-expression.

Here you’ll find clothing with a bold aesthetic merging with a meaningful message so that sparking conversation around self-care could be even easier, allowing you to proudly wear and share your personal human experience.

Here you’ll find unapologetically real stories, with a true commitment and a design crafted to make you feel good in your skin (and your mind).


Stay tuned for what’s next.

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