This week, our founder Polina Mikhailova was interviewed by SEELE Magazine, offering an intimate and insightful perspective on the story behind 11:11 L.U.C.K. and the vision shaping our collections. It is a meaningful moment for her and for our brand: this conversation not only highlights Polina’s personal journey, but also deepens the understanding of the values that define her work and the purpose behind every products she creates.
In the interview, Polina reflects on the transformative years spent in New York City, the power of community, and the urgency of breaking the stigma surrounding mental health, themes that lie at the heart of our identity. She discusses how fashion can become a catalyst for change, shaping new narratives and fostering a culture of openness and support. The conversation also explores generational shifts in the way mental health is understood, the delicate balance between motherhood and entrepreneurship, and the upcoming chapters for 11:11 L.U.C.K.
