Polina Mikhailova, founder of 11:11 L.U.C.K., has been featured in London Daily News in a dedicated interview exploring the story of her brand.
The article highlights the deeply personal origins of the brand, born from a moment of burnout and personal reflection that later evolved into a wider conversation around mental health, resilience, and authenticity in fashion.
Rather than positioning fashion as purely aesthetic, Polina’s vision places experience and vulnerability at the centre of the brand. The pieces feature short symbolic phrases that give language to emotions often left unspoken, transforming clothing into a quiet yet powerful form of communication.